PAZNAUN PEOPLE: CARINA WOLF, DESIGNER

Carina Wolf is 33 and comes from Ischgl. A few years ago she began to sew headbands and beanies. We met up with her at the “Advent im Dorf” market in Ischgl, and chatted about her inspiration and Tyrolean characteristics. How did you come up with the idea of sewing headbands? Were you always chilly beforehand?
It was just by chance, actually. I always wanted to have a headband made of a thinner material, one that would be comfortable to wear but still keep me warm. I looked for one for ages but couldn’t find anything suitable. So I asked my mother, who used to be a dressmaker, to help me out. She sewed a headband for me and showed me how to do it at the same time. And then things moved really quickly. My friends wanted some too, then friends of friends came along, and at some point I decided to sell them. That was all seven years ago now and I’ve since expanded my range to include bags, hats and cushions.

Where do you get your inspiration from?
When I’m designing I draw my inspiration from my surroundings. From the landscape here, the mountains and the valley. Sometimes I see something when I’m out hiking. And of course the people around me influence me too, my family and friends. And then I always try to design something really special for everyone who comes to me. I sit down then and try to capture the essence of the person in my design. I find it a very lovely process. So I also like working with photos, which I print onto cushions and bags.
You can see straightaway that you have a very close connection to Paznaun.
I think we can all feel lucky to live here, it’s not something we can take for granted. For me, though, it’s more than a place, Paznaun means family, friends, just all the people who are important to me. I could never move away. That doesn’t mean that I don’t like travelling – I really enjoy discovering new things. But whenever I’m away, I really look forward to coming home, too. Probably that’s a typical Tyrolean characteristic, or at least for those of us who live in Paznaun.


This is the second year that you’ve got a stand here at the “Advent im Dorf” Christmas market in Ischgl. What are you bestsellers?
The headbands and the beanies, but that’s to be expected in winter, really. It makes me happy when people like what I make, of course, but I also really enjoy being here. It’s a really special place, especially just before Christmas. People come together here, and talk to each other.