Known as Andi by almost everyone in Paznaun, Andreas Steibl has become one of the faces of Ischgl. Born in Vienna, he runs the tourism association together with Dietmar Walser and personifies Ischgl’s motto: Relax. If you can. Here’s the Trisanna interview.


Andreas Steibl

51, born in Wien

Place of residence

Managing director of the Paznaun-Ischgl Tourism Association

Married to Nicole since 2007.
Daughters Luna (born in 2005) and Estella (born in 2008)

How does a native of Vienna end up in Ischgl?
After my tourism training, I worked for several international tour operators in Vienna, then in 1999, I moved first of all to Stubaital. From there, Alfons Parth invited me to come to Ischgl as managing director in 2003.

Do you feel like a proper Ischgl local by now?
These days my heart is definitely here in Ischgl, and so it’s become my homeland as well. Ischgl’s flair matches my attitude to life one hundred percent. In addition, my wife Nicole is a long-standing Ischgl resident, and my two daughters, of course.

How important have the many concerts become for Ischgl as a destination nowadays?
They’re enormously important, as this is a unique selling point and so part of Ischgl’s “brand”, particularly in terms of the recognition factor, image value and added value.

After Andrea Berg opened this year’s season, Helene Fischer is now scheduled for the season finale on the Idaple. Is this due to a general trend for German pop music?
German-language music is enjoying an incredible revival at the moment. And with Helene Fischer, we’ve managed to get the absolute superstar in this genre.

That sounds like a new record attendance?
The show is sure to be on the same scale as Robbie Williams.

Your favourite expression in the Paznaun dialect?
Schneafa (a winter rucksack)

Your favourite meal?

Your favourite place in Paznaun?
Alpenhaus on the Idalpe

Describe the people of Ischgl as a race
Incredibly hardworking, trustworthy, and with a sense of community

If Ischgl were an animal, what would it be?
A white shark

With which drink do you toast to a successful season?

Your favourite colour in winter?

The Silvretta Arena in one word?

Your favourite language during the season?
All the different languages, it makes for a cosmopolitan atmosphere

Where do you find a moment of peace?
Relax. If you can

Your favourite song with a Paznaun connection?
New York by Alica Keys (Season finale 2010 on the Idalpe)

The most important accessory in winter?
Cool sunglasses

Your favourite time of day?
From 16:00 – until late

What have the most important changes of the last decade been?
Professionally, working with the international Ischgl brand, and its market positioning. Personally, the birth of my two daughters.