IMMACULATE BEAUTY AS A MODERN ARCHETYPE

Zegg and Cerlati Ischgl present the Rolex Datejust, the modern archetype of the classic wristwatch.

The aesthetics and functions of this watch transcend the limitations of short-term fashion. Aesthetically, the Datejust has spanned eras whilst retaining the unchanging codes which make it still today, particularly in its traditional versions, one of the most recognised and distinctive of watches.

Gold is valued for its lustre and preciousness.

Steel stands for strength and reliability.

Together, they harmoniously combine the best of their properties.

Rolesor, a unique distinguishing feature of Rolex, has been used since the early 1930s and was registered as a trademark in 1933.

It remains today the cornerstone of the Oyster collection.

Now new also for the Datejust 41 is the iconic Jubilee bracelet, a five-piece metal bracelet with flowing contours and a high degree of comfort.

The design, development and production of Rolex bracelets and clasps, as well as the stringent quality control tests they undergo, involve advanced high technology. And, as with all elements of the watch, these components are also subject to visual checks, where exacting aesthetic controls by the human eye guarantee impeccable beauty.