Date: 3 February, 1929. Location of event: Gasthaus Sonne, Ischgl. Number of people in attendance: 25. Purpose of the meeting: Foundation of the tourist office. To put it simply, this was the day when organised tourism began in Paznaun.
When Ischgl is full of hustle and bustle, there’s a place where Ischgl locals go to meet each other. It’s new, discreet and very special. What’s this lovely surprise all about?
This is a brochure summing up the tourist highlights of the Paznaun region in a very special way. It’s the first piece of advertising to be printed in colour – and was created in 1955.
A look back to the times when the lifts were slower and the lift attendants still had a very special responsibility.
You really don’t have to. These special Paznaun dialect words which probably sound so strange to your ears were used to make sure no one could understand them – a sort of secrete language.
This is where we take a look at the big moral questions in the daily life of a skier. For example: can I wear joggers to dinner if the hotel specifies “evening wear” but 1) it’s a very nice tracksuit and 2) I wear it at home every evening anyway?